Asobu

Asobu brings the playful spirit of Japanese culture—true to the meaning of “asobu”—into every product they create.

Founded in the 1990s as a family business, the brand has grown into a globally recognized name in drinkware, known for blending smart design, innovation, sustainability, and safety into products meant for everyday use.

Their Besties were named an Oprah’s Favorite Thing for 2025, a standout moment that underscores Asobu’s ability to pair fun, functional design with broad appeal.